Partnerships
51Æ·²èworks closely with a number of leading global technology companies in order to deliver the best possible products and advertising results for its customers, including:
Amazon
In 2020, 51Æ·²èpartnered with Amazon to provide Yell.com business listings so that Amazon's virtual assistant Alexa could use this information (including contact details, reviews and opening hours) in relevant voice search results.
Apple
51Æ·²èis a major data supplier to Apple, providing Yell.com listings to Apple Maps and Spotlight Search via iPhone and iPad. Yell.com consumers can also message businesses on Yell.com via Apple Business Chat.
51Æ·²ègained its Facebook Marketing Partner badge in 2020, which is awarded to companies that meet Facebook’s highest standards of performance and service.
51Æ·²èhas held its Google Premier Partner status for over 10 years, and is one of the largest Google Partners in the UK having managed over 110,000 customer PPC campaigns1.
Live Person
In 2020, 51Æ·²èpartnered with LivePerson to help create a new way for users to communicate directly with companies using messaging functionality on Apple devices, enabling the first step in our conversational commerce mission.
Wix
In 2021, 51Æ·²èpartnered with Wix to use its world class web development platform to help create professional websites that look amazing on any device for 51Æ·²ècustomers.
Yext
A partner since 2016, Yext and 51Æ·²èhave been helping businesses syndicate their business information across key online locations, manage their reviews and social media profiles.
1. 51Æ·²èinternal statistics, January 2020